WHAT WE OFFER
We give you everything you need to bring your SaaS business to life
We know what it takes to build a SaaS business, and we've built a world-class team of specialists ready to cover every aspect of your business.
Rule 1 is a venture studio
We help founders start and grow their business.
We provide the funding, team, and processes to build and scale B2B SaaS businesses.
Why a venture studio
We're changing the way businesses are built.
Whether you have an amazing idea or are looking for a fast-track to becoming a CEO, Rule 1 gives founders the resources they need to grow the right way, fast.
The studio model combines the disruptiveness of a startup with the stability and expertise of a seasoned leadership team. So you can take your idea (or one of ours) and bring it to market faster, with our world-class resources.
Our Process
Why Rule 1
Built by founders, for founders.
Our leadership team of serial-entrepreneurs know what it takes to build a B2B SaaS business, so we've structured our fund in a way that benefits founders, and lets you grow your business the right way.
No Artificial Timelines
Traditional VCs often place artificial timelines on a business to facilitate their ROI. Rule 1 let's you grow at the pace that's actually best for the business.
No Mandates
Your business, your decisions. Our leadership team will align with you and won't make mandates regarding expenditure, team size, or other artificial goals.
Founder Focused
We partner with founders we believe in, and do everything in our power to empower them and their business to be successful.
Funding
90% of an entrepreneur's time is spent chasing their next round. We'll provide funding so you can free up time to build your business.
Planning + Strategy
Our senior leadership team will save you time and money by helping you plan your business, guiding you on everything from building a product roadmap, going-to-market, and building a revenue engine.
Development
Building quality software takes time and patience. We've built an in-house team of well trained, affordable, seasoned dev resources to build a beautiful, functional product quickly.
Product Design
Our product design team delivers beautiful user-centric designs based on customer research and principled inclusiveness.
Product Management
We'll help make sure you're prioritizing the right things to build and optimize your product based on what your ideal customer actually wants.
Finance
Remove the stress and uncertainty of structuring options and a deal that enables you to wisely deploy funds.
Marketing
Our marketing team will help you build the brand and message that resonates with your audience, and then launch multi-touch digital campaigns to drive leads and partner with sales to create a predictable inbound revenue stream.
Sales
Our sales team will accelerate your path to profitability by providing trained, hungry sales reps who know how to sell B2B SaaS products.
Customer Success
Our fanatic focus on the customer will ensure you have a customer feedback established, so you can maximize revenue, limit churn and create raving fans.
Team
Our Leaders
Our world-class leadership team has the criteria to make your dream a reality.
CEO
Todd Ehrlich
Founded Kill Cliff, Triserv, BAMFi, FactorCloud, Güten Beer (2018 World Beer Cup Champion). Navy SEAL, two time Inc. 500 CEO (#103 & #121)
Come and join our amazing team
COO
Gary Buxton
Navy F/A-18 Naval Flight Officer, McKinsey & Company consultant. U.S. Naval Academy Systems Engineer, Harvard Business School MBA
Come and join our amazing team
VP, Product
Callie McConnell
Product Management Leader with 10+ years fostering product growth for US based SaaS B2B tech startups. BA University of Georgia
Come and join our amazing team
VP, Finance
Chris McNeil
Earned degrees in Accounting and Business Economics from Georgia State University. Started career in a real estate startup, managing billions
Come and join our amazing team
VP, Engineering
Jorge Santibanez
Software architect with 11 years building applicant tracking systems, VMs, CRM, and logistics domains. Computer Science Engineer
Come and join our amazing team
VP, Marketing
Jesse Altman
20 year marketing leader passionate about design, technology, and brand building. Led marketing for one of the nation’s largest commercial arc
Come and join our amazing team
Director, Design
David Sanders
15+ years SaaS expertise including product strategy, branding, design, engineering, and operations. BS Information Systems KSU, HCI UCSD
Come and join our amazing team
Portfolio Companies
Explore some of the amazing companies we've helped build.
Our Companies
THE RULE 1 WAY
We make building a modern SaaS business easy.
Go to market strategy? Check. Beautiful product? Check.
Best-in class digital marketing? Check. Timely, proven sales methods? Check.
Clean, scalable products
Your product will be built with the future in mind, creating a configurable, easy to use solution.
In-depth monitoring
We're data-obsessed. Your product, website, and sales and marketing activities will all be tracked and delivered in live dashboards, so you can fix what's broken and double-down on what's working.
WHY WORK WITH US?
Our results speak for themselves
And we're just getting started.
120
Day Avg. From concept to market
3X
Avg. ROI on Sales and Marketing spend
Ready to get started?
Our team, your dream.
Let's get to work.
Get started
Want to apply or learn?
We'd love to hear from you. Send a message with some basic information, and we'll be in touch.
Testimonials
Don’t take our word for it. See what our leaders are saying.
