The capital & team to build your dream.

We design, fund, and build B2B SaaS businesses.

We are dedicated to co-creating entrepreneur-centric companies.

Entrepreneurship is one of life's most challenging and rewarding endeavors.

We empower you in your founder's journey by providing the guidance and resources required to be successful.

R1 is founder focused.


90% of an entrepreneur's time is spent chasing their next round. Free up this time to build your business with friendly funding.


Don't make mistakes that we've already made! Save time and money by properly planning your business and product features.


Put our experience to work. The entrepreneur utilizes Rule 1 expertise with expert guidance and business coaching.


Cutting edge design is a must! With Rule 1, our design team brings cohesive sophistication to every application and product.


Let's face it, building quality software takes time and patience. Rule 1 has an in-house team of highly skilled developers.


Once a product has been tested, our seasoned marketing team generates awareness and drives leads.


Our proven sales team accelerates your path to revenue by getting your product in the hands of the right customers fast.


Remove the stress and uncertainty of structuring options and a deal that enables you to wisely deploy funds.

Customer Success

Our fanatic focus on customer success maximizes revenue, limits churn, and creates raving fans.

Rule 1, a partner founders can trust.

We only succeed when our founders succeed!

Our Partnering Process

We qualify entrepreneurs by their talent, grit, and dedication – not their idea.

Only after identifying an entrepreneur do we evaluate an idea or business.

In as little as 120 days go from an idea to paying customers.


You determine if Rule 1 and its Entrepreneur in Residence model would be a fit for you as an entrepreneur. You learn more about everything that Rule 1 has to offer.

15 days


If you agree that Rule 1 can benefit you in your entrepreneurial journey, we next identify, test, and modify your business or idea to ensure Product-Market fit.

15 days


Once a path forward is determined, we work at a blistering pace, using proven methodologies, to design and build a working prototype while identifying your first customers.

90 days

What is Rule #1?

"Rule #1: Never lose money. Rule #2: Never forget Rule #1."

– Warren Buffet

How Rule 1 is Different

Not all businesses should be backed by traditional venture capital.

Rule 1 is a Venture Studio that is founder-focused and aligned with entrepreneurs.

Rule 1 partners with founders to co-create businesses that scale.

No Artificial Timelines

Traditional VCs often place artificial timelines on a business to facilitate their ROI. Rule 1 will never place unrealistic timelines on your business.

No Mandates

After partnering, we are in full alignment with the business and will never make mandates regarding expenditure, team size, or other artificial goals.


We not only want your team and business to grow, we want to be a part of that team! Rule 1 is 100% founder-focused. We want our entrepreneurs to succeed.

Proven Leadership

Success breeds success; join a proven experienced team.

Our Leaders

Our world-class leadership team has the criteria to make your dream a reality.

Combining years of entrepreneurial experience resulting in multiple successful exits.

Proven leaders with the expertise to guide you along the path to success.

Todd Ehrlich, CEO

Founded Kill Cliff, Triserv, BAMFi, FactorCloud, Güten Beer (2018 World Beer Cup Champion). Navy SEAL, Endeavor Outliers Entrepreneur and two time Inc. 500 CEO (#103 & #121) & Vet100 (#11), Navy SEAL Foundation Ambassador

Gary Buxton, COO

Navy F/A-18 Naval Flight Officer, McKinsey & Company consultant. U.S. Naval Academy Systems Engineer, Harvard Business School MBA

Nick Fraunfelder, CRO

Quantum Energy Partners (multi-billion PE fund) Revenue and Operations lead at Clockwise.MD, MDClarity, and PurpleCloud Technologies. Baylor BA, Claremont MA, USC MBA

Chris McNeil, VP, Finance

Earned degrees in Accounting and Business Economics from Georgia State University. Started career in a real estate startup, managing billions of dollars in purchase and refinance transactions. Later served in senior finance and accounting positions at four other startups before joining Rule 1

Callie McConnell, VP, Product

Product Management Leader with 10+ years fostering product growth for US based SaaS B2B tech startups. BA University of Georgia

Jorge Santibanez, VP, Engineering

Software architect with 11 years building applicant tracking systems, VMs, CRM, and logistics domains. Computer Science Engineer from Universidad de Santiago de Chile

David Traxler, Director, Sales

Sales and Motivating teams. Created and managed multi-million dollar IT projects with the VAR 100 and United States Military. Owner of Full Commission Restaurant.  Bachelor of Accountancy and graduate studies in Contemporary Taxation.  Ole Miss Football, 4 letters.  Eagle Scout

Weaver Ellard, Director, Marketing

Built digital marketing teams from the ground up at NCR and QGenda. Marketing leader with a diverse background in demand generation, campaign strategy and data analytics. BS Marketing, Management, Berry College

Portfolio Companies

Interested in applying or learning?

Regardless of where you are in your entrepreneurial journey, we'd love to hear from you. Send a message with some basic information and we'll be in touch shortly.

3490 Piedmont Rd.

Suite 1350

Atlanta, GA 30305


Pondering your next career move?

View our careers page.

Rule 1 is a member of the Global Startup Studio Network.